Books Kinokuniya Taiwan

2020/8/7 ~ 8/10 Webstore 全面85折! ★★ 看本月 ☛ 強檔•優惠活動

Fanocracy : Turning Fans into Customers and Customers into Fans [Hardcover]

by Scott, David Meerman / Scott, Reiko / Robbins, Tony (FRW)

  • (0)

"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist, the other a millennial medical student. But both noticed that the kind of enthusiasm they once reserved for pleasures like the Grateful Dead (David) and Harry Potter (Reiko) now extends to all sorts of companies and organizations. So they teamed up to explore a big question: Why do some brands, even in supposedly boring categories like car insurance and enterprise software, attract not just customers but raving fans? The key is creating what they call a "fanocracy" - an organization that puts the needs and wishes of fans ahead of every other priority. It can be scary, at first, to focus on intangibles like community, generosity, and fun, rather than squeezing every penny from each interaction. But those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large"--

image of Fanocracy : Turning Fans into Customers and Customers into Fans
  • NT$945 NT$803 網上價格
  • NT$803 KPC價格
  • 庫存狀態 : 可從供應商處訂購。
  • 通常發送於 在30工作天內遞送
  • 零售店與網上價格可能不同。

若您需要國內配送的服務 免運費 訂單超過 NT$1,000

注意 雖然我們盡量保障庫存,但偶爾門市還是會缺貨。

項目類型 英文書 (Hardcover)
出版日期 2020/01
出版社 Portfolio (GB)
ISBN (國際標準書號) 9780593084007
規格/頁數 282p

  • 1
  • Refill Ink - For ...
  • by LRN5-A
  • NT$25 網上價格
  • NT$25 KPC價格

  • 2
  • SXR8010.33 1.0mm...
  • NT$29 網上價格
  • NT$29 KPC價格

  • 3
  • HRF5G-20-2B Pilot...
  • NT$42 網上價格
  • NT$42 KPC價格

  • 4
  • UMN15538.24 0.38...
  • NT$55 網上價格
  • NT$55 KPC價格

  • 5
  • CZ4001-001 JAPAN...
  • NT$146 網上價格
  • NT$146 KPC價格