Books Kinokuniya Taiwan

Luxury Brand Management in Digital and Sustainable Times : A New World of Privilege (4th) [Hardcover]

by Chevalier, Michel / Mazzalovo, Gerald

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"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--

image of Luxury Brand Management in Digital and Sustainable Times : A New World of Privilege (4th)
9781119706281
  • NT$1,575 網上價格
  • NT$1,417 KPC價格
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項目類型 英文書 (Hardcover)
出版日期 2020/12
出版社 Wiley (US)
ISBN (國際標準書號) 9781119706281
規格/頁數 320p

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