Books Kinokuniya Taiwan

Marketing Concepts & Strategies -- Paperback / softback (8 ed) [Paperback]

by Dibb, Sally / Simkin, Lyndon / Pride, William / Ferrell

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Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

image of Marketing Concepts & Strategies -- Paperback / softback (8 ed)
9781473760271
  • NT$2,849 網上價格
  • NT$2,564 KPC價格
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項目類型 英文書 (Paperback)
出版日期 2019/01
出版社 Cengage Learning Emea (GB)
ISBN (國際標準書號) 9781473760271

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