Books Kinokuniya Taiwan

Planning and Managing Public Relations Campaigns : A Strategic Approach (5th) [Paperback]

by Gregory, Anne

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"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks"--

image of Planning and Managing Public Relations Campaigns : A Strategic Approach (5th)
9781789663204
  • NT$1,398 網上價格
  • NT$1,258 KPC價格
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項目類型 英文書 (Paperback)
出版日期 2020/12
出版社 Kogan Page (GB)
ISBN (國際標準書號) 9781789663204
規格/頁數 264p

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