Books Kinokuniya Taiwan

The Public Relations Writers Handbook [Paperback]

by Lehmann, Whitney, Ph.D.

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"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. Adedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--

image of The Public Relations Writers Handbook
9780815365280
  • NT$2,273 網上價格
  • NT$2,046 KPC價格
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項目類型 英文書 (Paperback)
出版日期 2019/12
出版社 Routledge (GB)
ISBN (國際標準書號) 9780815365280
規格/頁數 160p

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